New Belgium to sponsor fan hospitality areas at select rounds.
DAYTONA BEACH, Fla. (March 9, 2020) – American Flat Track proudly announced today a milestone partnership – its first Official Beer – with the addition of New Belgium Brewing to its family of partners for 2020.
With over thirty years of brewing to its credit, the all-American New Belgium brand has turned what started as a basement homebrew dream into a full-fledged operation.
“Watching motorcycle races trackside, while enjoying a beer, is a great American tradition,” said Michael Lock, CEO of American Flat Track. “We are very proud to have teamed up with a great American brewer, New Belgium, for the 2020 season.”
As part of its deal, the Colorado-headquartered New Belgium will be the presenting sponsor of hospitality packages at select AFT events. The sponsorship gives New Belgium visibility at all events via signage throughout the venues and opportunities to promote its products like its Voodoo Ranger American Haze. Crafted with “notes of passionfruit and freedom”, American Haze is lauded for its overall drinkability.
“New Belgium Voodoo Ranger is excited to be the first Official Beer of American Flat Track,” said Clint Shobert, Brand Activation Manager Southeast United States at New Belgium Brewing. “There’s no better way to enjoy the most exciting racing on earth but with a Voodoo Ranger, and we look forward to sharing our product with the fans.”
Tickets for the first-ever doubleheader – DAYTONA 200 and DAYTONA TT – at the legendary Daytona International Speedway are on sale now. Watch both historic motorcycle racing events during Bike Week at DAYTONA for just $35 when you purchase an advance General Admission ticket online. Get yours at www.americanflattrack.com.
For more information on American Flat Track visit www.americanflattrack.com.
To get the latest American Flat Track clothing and merchandise visit www.americanflattracker.com.
How to Watch:
NBCSN and TrackPass on NBC Sports Gold are the official homes for coverage of American Flat Track. For the 2020 season, NBCSN’s coverage of AFT remains in highly-coveted programming slots within two weeks of each event. The complete schedule for AFT on NBCSN can be viewed at http://www.americanflattrack.
About American Flat Track:
American Flat Track is the world’s premier dirt track motorcycle racing series and one of the longest-running championships in the history of motorsports. Sanctioned by AMA Pro Racing in Daytona Beach, Fla., the series is highly regarded as the most competitive form of dirt track motorcycle racing on the globe. For more information on American Flat Track, please visit http://www.americanflattrack.
About New Belgium Brewing:
New Belgium Brewing, makers of Fat Tire Amber Ale and a host of Belgian-inspired beers, is recognized as one of Outside Magazine’s Best Places to Work, one of the Wall Street Journal’s Best Small Businesses and tops Bicycling Magazine’s Best Companies for Cyclists. The 100% employee-owned brewery is a Platinum-level Bicycle Friendly Business as designated by the League of American Bicyclists, one of World Blu’s most democratic U.S. businesses, and a Certified B Corp. In addition to Fat Tire Amber Ale, New Belgium brews sixteen year-round beers: Citradelic Tangerine IPA, Fat Tire Belgian White, The Hemperor HPA, Voodoo Ranger IPA, Voodoo Ranger Imperial IPA, Voodoo Ranger 8 Hop Pale Ale, Voodoo Ranger Juicy Haze IPA, Sour Saison, Honey Orange Tripel, Dayblazer Easygoing Ale, Tartastic Fruit Beer Series, 1554 Black Lager, Bohemian Pilsner, Abbey Belgian Style Ale, Trippel and a gluten-reduced beer, Glutiny Pale Ale. To learn more, visit NewBelgium.com and follow the brewery on Facebook, Twitter or Instagram.