DAYTONA BEACH, Fla. (May 15, 2018) – American Flat Track (AFT) is happy to announce an all-new partnership with Mustang Seats to become the series’ Official Seat for the 2018 season and the title sponsor of the 2018 Mustang Seats Rookie of the Year Award.
This news further indicates Mustang’s all-in approach to its involvement in AFT. Earlier this season, Mustang announced its sponsorship of reigning Grand National Champion Jared Mees – and along with that, the introduction of a line of Jared Mees Signature Series Seats designed specifically for Indian Scout models. Additionally, Mustang developed a new racing seat for Mees’ FTR750, which has already proven itself a winner as Mees has kicked off his AFT Twins title defense in devastating fashion.
“We are delighted to welcome Mustang Seats as a new partner to American Flat Track,” said Michael Lock, CEO of American Flat Track. ”Their status as both Official Seat and as sponsor of the Rookie of the Year should cement their visibility in the sport at a time when we are growing fast.”
Founded in 1980, Mustang Seats is a worldwide leader in the design and construction of quality seats and accessories that prove style doesn’t have to be sacrificed for comfort. Each seat is handcrafted from the finest materials, resulting in the ultimate blend of character and contour.
“Flat track racing has always been rooted in the riding community,” said Mustang Creative Marketing Manager Undria Davis. “Its recent resurgence has not only been exciting to watch, it’s also generated a boon for the industry, so we knew this was a great time to get involved. Being part of the thrilling AFT action by recognizing the up-and-coming talent of the sport will help us connect with newer, younger riders and introduce them to the style, quality and comfort of Mustang Seats.”
Proudly handcrafted in America, since 1980, Mustang Motorcycle Products, LLC continues to be the leader in the design and fabrication of world-class motorcycle seats. Every seat starts with a passion for riding and a deep-rooted belief in the tradition of quality American manufacturing. Skilled craftsmen form each seat by hand using the finest raw materials available for unrivaled comfort and longevity. Our engineering expertise is complemented by providing first-rate customer service. At Mustang, “We Go The Distance” and firmly stand behind our products, down to every last stitch. For more information, visit www.mustangseats.com.
Next Up for AFT:
American Flat Track travels to Sacramento, California for the second Mile of the season, the Harley-Davidson Sacramanto Mile presented by Cycle Gear at the legendary Cal Expo Fairgrounds this Saturday, May 19. Tickets are available now at Sacramento Tix , and fans that can’t make the race can watch live on FansChoice.tv starting at 5:00 pm ET. For a thoroughly in-depth AFT experience with flag-to-flag coverage of both Main Events enhanced by drone and onboard footage, be sure to tune into the feature broadcast of the Sacramento Mile when it debuts on NBCSN on Saturday, June 3 at 2:00 pm ET.
How to Watch:
NBCSN and FansChoice.tv are the official homes for coverage of American Flat Track. For the 2018 season, NBCSN’s coverage of AFT moves to highly-coveted, weekend afternoon programming slots within two weeks of each event. The complete schedule for AFT on NBCSN can be viewed at http://www.americanflattrack.com/events-nbcsn/. FansChoice.tv remains a cornerstone of AFT’s digital strategy, providing live streaming coverage of every event on AFT’s live page while previous events and exclusive features are available on AFT’s VOD page.
About American Flat Track:
American Flat Track is the world’s premier dirt track motorcycle racing series and one of the longest-running championships in the history of motorsports. Sanctioned by AMA Pro Racing in Daytona Beach, Fla., the series is highly regarded as the most competitive form of dirt track motorcycle racing on the globe. For more information on American Flat Track, please visit http://www.americanflattrack.com, like us on Facebook, follow us on Twitter, check us out on Instagram, live stream the events at FansChoice.tv and catch all the American Flat Track racing action on NBCSN.
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