Legends Harley-Davidson

Legends Harley-Davidson: The New King of the Road

By Koz Mraz
Grand Canyon Harley-Davidson has a new name, a new owner and a new vision.

The Bellemont and Mayer Arizona dealerships, and two retail stores in Sedona and Prescott were recently purchased by Dia Matteson. Her grandparents lived in New Mexico and she grew up riding with her dad in Arizona and fell in love with the southwest. She bought a house here, and it became her winter get away from her three Harley-Davidson dealerships in Alaska. You read right, three H-D dealerships in Alaska. When she found out that these Arizona dealerships were available she popped the clutch and hit the throttle.


“Sales and service is first and foremost, catering to what the local community wants and needs is my mission,” she stated. “I have no desire to be a big-box store. My Alaska dealerships know their customers, their bikes and the community and much like here, word gets around fast, so get it right.”

The Grand opening of the Mayer dealership brought out locals and curious riders from all over. Dia revealed the new name for all her locations, “Legends Harley-Davidson.” Matteson hosted a barbecue and drinks while she and her team met everyone with a warm smile. Dia has always been a big proponent of group rides and events, and plans to actively promote both in the Mayer and Bellemont dealerships. She also has plans for the Sedona retail location.

Turns out that the Sedona retail shop has a large area in the back that can accommodate forty or so bikes for a dealer ride or a meeting place. As a Sedonian, I know that navigating uptown can be challenging, so having a place to park with a group will be very inviting.

Stop by, join their Facebook, or give them a call at 928-774-3896 Bellemont, 928-632-4009 Mayer, 928-204-0020 Sedona, 928-778-2241 Prescott.

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About Koz Mraz

Koz Mraz has published over 200 tour stories and articles for Quick Throttle Magazine, Baggers Magazine, American Iron, Cruiser and Bikernet. His book, Piers of the West Coast, explores piers from Mexico to Canada. In Motorcycle Mysteries, Koz travels to fascinating and unique destinations. His popular Tales of the Midnight Rider series: Midnight Rider on a Graveyard Run, Thundertaker, Hoka Hey and Neptune’s Net are available on AMAZON. “I’ve spent much of my life exploring the roads less traveled. Whether journeys are well planned or impromptu it’s always the unexpected that casts the spell of adventure.” Koz Mraz