KICKER Audio Named Official Sound System of American Flat Track

DAYTONA BEACH, Fla. (June 22, 2020) – American Flat Track proudly announced today the forging of a new partnership with KICKER Performance Audio naming the industry leader in cutting edge audio products the Official Sound System of American Flat Track.

Starting nearly 50 years ago as a two-man operation specializing in professional systems, KICKER has evolved into the benchmark for all audio systems, including personal products for digital media devices. KICKER’s fully-stocked line of products includes amplifiers, loudspeakers and subwoofer for car audio as well as marine audio and powersports, plus Bluetooth® speaker systems, high-performance headphones and noise-isolating in-ear headsets.

“American Flat Track fans love to enjoy quality sounds when on their bikes, in their trucks or just hanging out with their friends,” said Michael Lock, CEO of American Flat Track. ”We are delighted to partner with KICKER, both to showcase their great American brand to our community and to use their expertise and technology to enhance the fan experience at AFT race events.”

As part of its partnership, KICKER will be producing a custom PA system to enhance the fan experience at AFT events. This system will be specifically developed to work with existing jumbotron and victory lane equipment to keep the fans at events tuned into all the race day action.

KICKER has generously pledged that winners of each Main Event in all classes, at all rounds will receive one of their Kicker Bullfrog BF400 Bluetooth Portable Outdoor Speakers. With 360° sound, the, Kicker Bullfrog BF400 is completely waterproof, dustrproof and has a 100-ft wireless range.

“KICKER Performance Audio is an American icon,” said Kevin Campbell, Director, Global Marketing of KICKER Performance Audio. ” We have been Livin’ Loud for more than 47 years in Stillwater, Oklahoma. At KICKER we push the limits of what’s possible in all we do, and it just makes sense to align our brand with the original extreme sport, American Flat Track. We have a genuine passion for the reward great music can bring and we see that same passion and commitment in the people, athletes and families of AFT.”

American Flat Track will kick off its 2020 season with the first-ever Volusia Half-Mile doubleheader event at Volusia Speedway Park on Friday, July 17 and Saturday, July 18. Tickets for the back-to-back race action start at just $25 and children 12 and under are admitted for free. Availability is limited, so get yours before they run out at

For more information on American Flat Track visit

To get the latest American Flat Track clothing and merchandise visit

How to Watch:

NBCSN  and TrackPass on NBC Sports Gold are the official homes for coverage of American Flat Track. For the 2020 season, NBCSN’s coverage of AFT remains in highly-coveted programming slots within two weeks of each event. The complete schedule for AFT on NBCSN can be viewed at TrackPass on NBC Sports Gold – the most-robust motorsports offering in the digital marketplace – is a cornerstone of AFT’s digital strategy, providing live streaming coverage of every event and maintaining an active archive of all AFT content.

About American Flat Track:
American Flat Track  is the world’s premier dirt track motorcycle racing series and one of the longest-running championships in the history of motorsports. Sanctioned by AMA Pro Racing in Daytona Beach, Fla., the series is highly regarded as the most competitive form of dirt track motorcycle racing on the globe. For more information on American Flat Track, please visit, like us on  Facebook, follow us on Twitter, check us out on Instagram, live stream the events with TrackPass on NBC Sports Gold  and catch all the American Flat Track racing action on NBCSN.

About KICKER Performance Audio:

KICKER Performance Audio products, a division of Stillwater Designs and Audio, Inc.®, are available for the mobile and home audio aftermarket at authorized retailers worldwide, and also as Original Equipment for boat and automobile manufacturers. Consumers seeking more information on KICKER or Livin’ Loud® may call the Consumer Information Line at 1-800-256-5425 or visit the brand website at Consumers can follow KICKER socially at,,, or, and use the hashtags #kickeraudio and #livinloud.