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The Hollister Rally began in 1947. It’s believed to be the event that gave rise to the American Biker and was the inspiration for the 1953 cult classic movie, “The Wild One, starring Marlon Brando and Lee Marvin. The cast, adorned in leather jackets, introduced hipster biker phrases to movie audiences and defined biker fashion for decades to come. The movie is a cultural milestone and motorcycle enthusiasts return to Hollister every 4th of July weekend to celebrate this cultural icon.