Bell Powersports Partners With Helmade For Industry’s First Custom Design Platform

Customization Will Be Available for Select Helmets on Bell Website; Including Bullitt, Custom 500, Moto-3 And Star MIPS

SCOTTS VALLEY, Calif. (November 9, 2018) – Bell Helmets, an industry leader in innovative head protection, today announced a partnership with helmade, the world’s leading helmet design website, to launch a custom design platform for select helmets on the Bell website. This marks the first time that a helmet manufacturer is offering consumers the chance to design their own helmets. Custom options will be available for Bell’s Bullitt, Custom 500, Moto-3 and Star MIPS models.

Until now working with helmet manufacturers to create custom helmets has been a luxury reserved only for professional riders. Now consumers will be able to log on to the Bell Helmets website and, using the interactive platform, have access to a wide range of customization tools to create their own unique design. Users will be able to select from a variety of different color options, as well as add their own personalized signature. Each helmet is hand painted to the user’s specifications to ensure the highest quality.

“For more than 60 years, we have been committed to setting new standards in the industry, and in the spirit of that tradition, we are very excited to partner with helmade and become the first manufacturer to offer our riders the ability to customize their own helmets,” said Chris Sackett, Bell Helmets vice president. “Helmets have long been something that riders use to express their personal style, and this platform is going to allow riders to take that to an entirely new level with some of our most popular helmets.”

“helmade and Bell share a passion for racing and a keen understanding of what riders are seeking, and it’s thrilling to now provide everyday riders with access to the same customization benefits that have long be exclusive to professionals,” said Christian Möhring, helmade CEO. “This partnership is a critical step in our ongoing mission to make next-level custom helmet designs more accessible to riders of every level, and we’re honored to take this step with a brand as iconic as Bell.”

Founded in 2015 by fast living minds with true passion for design and individuality, helmade has revolutionized the idea of buying helmets by offering unique, personalized, and hand-crafted products designed directly by consumers. helmade aims to bring custom helmet design to the masses and works with some of the best helmet designers in two and four-wheeled motorsports to bring to life each and every design.

Bell’s new custom helmet platform is available now on the Bullitt, Custom 500, Moto-3 and Race Star product pages online. For more information on the new custom helmets please visit www.bellhelmets.com.

About BELL
Founded by Roy Richter in the garage of a Southern California speed shop in 1954, Bell redefined the racing helmet and in doing so spawned an entire industry. The company is synonymous with protection and progression, and for over 60 years champions in auto, motorcycle and bicycle competitions all over the world have used its helmets. Purpose built, Bell has set the standard for excellence and innovation with nearly every advancement in safety on the list of helmet “firsts.” The Scotts Valley, California company was acquired by Vista Outdoor in April 2016. Bell is online at www.bellhelmets.com.

About helmade
Founded in 2015 by fast living minds with true passion for design and individuality. helmade is here to revolutionize your idea of buying helmets. Each and every helmade product is handmade. Customizing a helmet requires a high qualitative product, detailed experiences with all safety related product features and unique hand-crafting skills. helmade stands for custom helmet design and true passion for handmade quality.
A unique, personalized and handcrafted product that is designed by you – online on www.helmade.com. On top we’re able to paint your existing helmet or to create your bespoke helmet design. Learn more at www.helmade.com.

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